NISSAN STORMS THE NIGERIAN MARKET WITH PLANS TO ROLL OUT SEVEN NEW EXCITING MODELS IN THE COMING MONTHS AS IT PARTNERS STALLION NISSAN MOTORS NIGERIA (NMN) IN THE BATTLE TO UPSTAGE TOYOTA AS THE MARKET LEADER.
The battle for supremacy in the Nigerian automobile market is becoming more interesting as the competition for a good chunk of the market is getting stiffer and stiffer by the day.
And in what appears to be an ambitious move never seen in the history of the automobile business in the country, Japanese automaker, Nissan, on Wednesday in Lagos, took the Nigerian market by storm as it formalisedits new partnership with Stallion Nissan Motors Nigeria (NMN) in what observers consider as a bold move to wrest the market leadership from Toyota.
Nissan, a truly world leader and robust automaker with vast range of vehicles, cutting across various segments, is currently the sixth largest automaker in the world and one of two Japanese auto manufacturers in the grouping.
At a media parley to inaugurate Stallion NMN as the new Nissan sales company in Nigeria , an event which held at the Stallion NMN sales office in Gbagada, Lagos, the General Manager, Sub Sahara Africa Regional Office, Jimmy Dando, made no pretense about the objectives of the new partnership following the dumping of an earlier deal with CFAO Motors .
This came as the Managing Director, Stallion NMN, Parvir Singh, described the event as significant, saying “our key objective in collaborating with Nissan is to position the brand as Nigeria’s most preferred automobile of choice.”
And displaying an uncommon confidence, Dando said “The new partnership heralds a commitment to strong representation in Nigeria, a key market that is expected to deliver significant growth and contribution to Nissan’s global midterm plan, Nissan Power88.”
Stressing that the African automotive market, including Nigeria, continues to promise sustainable p rospects for growth over the coming years, Dando, who heads Nissan’s Sub Sahara Africa Division, said “Our Africa plans include the increase of our share from the current 7.9 per cent share in Africa, to double that, through new model introductions, brand building and retail network expansion.”
Maintaining that “The partnership with Stallion NMN will help us achieve these objectives,” Dando said “We are pleased to be working with a strong team in Nigeria, which is able to understand and serve our customers and respond to a complex market.”
And banking on the strong presence of Nissan in Nigeria in the 1970’s and early 1980’s, with Nissan Urvan and Datsun 120Y and 180Y, Dando said “Stallion NMN is expected to re-ignite the brand in Nigeria, with a focused product innovation plan in years 2013 to 2016.”
Unfolding the plan for the Nissan model offensive in the Nigerian market, Dando said seven new exciting models will be introduced before the end of the year. ”GT-R and Juke are en-route to Lagos as we speak , while the new generation Sentra , Tiida, Teana, Pathfinder and Qashqai will be introduced in the coming months, bringing cars packed with innovative features that reflect Nissan’s passion for bringing accessible technology to a broader audience,” he said.
In his remark, an excited Managing Director, Stallion NMN, Singh, described the event as significant, saying it was another milestone in the history of the Stallion Group in Nigeria.He said the inauguration of the Nissan facility in Gbagada is the first step in the company’s commitment to providing an extensive and world-class automotive experience to customers in Nigeria.
“Stallion has contributed to Nigeria’s economy with investments in warehousing, factories, showrooms and workshops and the automobile subsidiary accounts for 20 per cent of the local automobile market share,” he said.
Singh also assured that “Stallion NMN has a firm belief in the Nissan brand and wishes to re-connect the local motoring public with Nissan’s heritage of solid engineering, ingenuity and aesthetic values, ” adding “Through our network expansion plans and strong focus on the on-going development of our sales and service teams, Nigeria’s consumers can expect consistent and innovative sales and service solutions.”