As the mobile segment of the communication industry continues to diversify, the emerging technologies have continued to put up a robust dominance over the traditional technologies with great impact on quality of services.
This was explicitly demonstrated at the just concluded 2014 Mobile World Congress Conference programme, held in Barcelona, Spain, which examined the present and the future of the industry with expert analysis of the trends that are shaping the future.
Discussions at the show also revolved around the challenges of the industry and educated participants on the new trends, while different players showcased latest technological advancements in next-generation services and growth strategies.
Various leaders of thought from leading companies in the mobile industry were also present to explore and cross-fertilize ideas on novel technologies.
Prominent at the 2014 edition of the event was the world leading innovation company, Ericsson, which preached about the connected future, giving a description of what the Networked Society would look like.
In his keynote speech delivered at the MWC stage of over 2,000 people, with a demonstration of remote control operations over a mobile network, Ericsson President and CEO Hans Vestberg, reminded the audience about Ericssonâ€™s prediction in 2009, that about 50 billion devices in the world would be connected, which he said is now coming true and urged the attendees to be futuristic in their technology plans and also brace up for what he termed the inevitable change knocking at the door.
Vestberg used the occasion to highlight the changing roles that would happen when mobility, broadband and the cloud come together to transform all industries.
â€We said in 2009 that we would see 50 billion connected devices, and now itâ€™s really coming true. We are accelerating towards the Networked Society and we see new business models already being realized in the music industry, healthcare, and transport. This is only the beginning, and change will never be this slow again,â€ he stated.
The event provided Ericsson the opportunity to announce its key launches for Mobile World Congress 2014.
The launches include: the Zero Site, a Philips lamp post with LED lighting that enables cities to rent space to operators for mobile broadband equipment; small cell as a service; Service Agility, which enables operators to launch services within hours rather than weeks; and TV Anywhere, a â€œpay-Tv at web speedâ€ service that capitalizes on Ericssonâ€™s acquisition of Mediaroom and Ericsson Managed Services.
â€What we have launched here supports superior network performance and great customer experiences in the Networked Society,â€ said Vestberg, insisting that the world has no better option than to move along with novel technology since the people are limited only by their imaginations.
In his remarks, the Chief Executive Officer of Group Digital Life and Country Chief Officer of Singapore for SingTel, Allen Lew, said: â€œWe have to learn to be a lot faster and take more risks going into the mobile internet age. So what would really make a difference for us is to make Ericsson part of our innovation team, helping us compete better against large digital players as well as to get small innovators, or small start-ups. Shared investments will lead to shared benefits.â€
However, Ericsson Research team at the event also offered a demonstration of how user experience influences design questions for a future network.
The Senior Designer at Ericsson Research, Cristian Norlin, who explained the demonstration involving virtual reality goggles, a joystick controller, and a miniature digger in a sandbox said, â€œIn the future, certain experts might not be able to travel. So if the digger was a 500-ton real machine located in Australia, but the actual driver is located in Canada, then we realize we need extremely high quality and extremely low latency in the video feed going to the goggles.â€
While discussing on the role of ICT on urbanization and expanding cities, the Ericsson President and CEO, Hans Vestberg said, urbanisation is high on the global agenda because of the great number of people moving to cities, projecting that 70 per cent of the worldâ€™s population would reside in urban areas by 2050.