The Chinese are in a hurry to book their trips, more so than most. No other nation makes more frequent use of smartphones and tablets to make travel reservations than China. Speaking at the 21st World Travel Monitor® Forum in Pisa, Rolf Freitag, president of the tourism consultancy IPK International, noted that, at four per cent, China tops the list when it comes to booking international trips with smartphones and tablets.
At two per cent each, the USA and Japan follow in the rankings, but no other country reaches more than 1 per cent. Worldwide, the Chinese are also ahead when it comes to using social media for travel information and are the world’s most avid users of Facebook, Skype, forums, blogs and other sites on the subject of international travel.
According to the latest survey, 95 per cent of those polled in China said they made use of Skype, blogs and Facebook when preparing for trips.
Europe, by contrast, lags some distance behind. 39 per cent of European respondents said they made no use whatsoever of social media for making travel arrangements. In Japan 48 per cent of those polled made no use of social media, while in the USA 35 per cent declared their ”abstinence“.
By contrast, Brazilians showed a keen interest in Facebook and other social networking sites. 24 per cent of those polled said they made frequent use of social media for researching trips, while 60 per cent said they made sporadic use of blogs, travel forums and Facebook.