Business

Cannes Celebrates Creative Excellence

 The celebration of creative excellence is on in Cannes, France as the International Advertising Festival holding at that festival city opened its doors on Sunday for seven days of inspiring content and awards. The first of four awards held Tuesday, announcing this year’s winners in the Creative Effectiveness, Direct, Promo and Activation and Public Relations categories.

In the Creative Effectiveness category, which originally saw 80 entries and 12 shortlisted, the jury awarded one Grand Prix and 6 Creative Effectiveness Lions. McCann Melbourne took the Grand Prix for ‘Guilt Trips’ created for V/Line.
The Promo and Activation category which received 3241 entries saw the jury short listing 300 entries and going on to award 94 pieces of work. Adam&eveDDB were presented with the Grand Prix for their entry for Harvey Nichols, “Sorry I Spent it on Myself.” In all, 20 gold, 29 silver and 44 bronze trophies were given across the category.

The United Kingdom also took home a Grand Prix in the Direct Category. It was presented to OgilvyOne London for their entry for British Airways, “Magic of Flying”. 2677 entries were made into the category this year – 256 of these were shortlisted and from these, 18 gold, 17 silver and 39 bronze trophies were given.
In the PR category, the USA took their first Grand Prix of the week. The Creative Artists Agency, Los Angeles and Edelman, New York jointly collected the trophy for their campaign for Chipotle Mexican Grill, “The Scarecrow”. With a dramatic 43% increase in entries compared to 2013 and 37% of entries entered by a PR agency, 1850 were this year received into PR from which 181 were shortlisted and from this, 13 received gold trophies, 24 were awarded silver and 33 took bronze.
Also featured were seminars delivered by variety of world-class speakers, from Hollywood A-listers to leaders in the social media realm, producers and industry legends.

The programme so far is proving to be invaluable and enriching for delegates.
Actress Sarah Jessica Parker shared a stage with Cosmopolitan’s Editor-in-Chief, Joanna Coles. Together, they discussed the issues women face in balancing work, love, relationships, sex, children, money and power.
Chuck Porter, Chairman of Crispin Porter + Bogusky and Chief Strategist at MDC Partners, used his session to do a creative reality check and give a brief message on behalf of the 7 billion people who aren’t at Cannes.
Futurebrand’s Christopher Nurko brought pilot’s André Borschberg and Bertrand Piccard to the stage to discuss Solar Impulse; the first ever solar-powered plane capable of flying day and night with unlimited endurance.
Also at the Festival, a host of Young Lions Competitions including Nigerian participants and Academies are well underway, offering career enhancing opportunities for both those who are just starting out in their careers to unrivalled training for those at a senior level.

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