Aiico Pension Limited, one of the Pension Fund Administrators (PFAs) in the country, has started a campaign to encourage Nigerians to make adequate preparations for the eventualities and their future generally. It is tagged ‘Live Smart’ campaign.
The Head of Business Development and Sales in the company, Mr. Tunde Ottun, stated this while addressed newsmen in Lagos recently, saying the campaign was borne out of the need to ensure that the firm gives back to the society where it operates.
“When we set out to do business as a Pension Fund Administrator (PFA), it was not only to effectively and efficiently manage our customers’ pension funds but also to enable the attainment of positive aspirations in ways that create value. This ideology guides our work at Aiico Pensions and largely informs the way we do business,” he said.
He recalled that the PFA has transformed and extended its activities beyond the management of pension funds to providing value for the citizenry and a firm that helps the stakeholders, particularly individuals to live smart.
“We are a value conservatory. Our concept of value transcends financial gratification. Value, to us, is an experience; a rich and bountiful experience that permeates with invigorating resonance in every corner of one's lives. Value is in the way we work, the way we play, in the way we plan, and in the way we live our lives.
“At the heart of our brand is the commitment to help people make the smart moves and smart choices that will guarantee that they live more, live full and live smart. Aiico Pension inspires people to create value in every sphere of their lives,” Ottun said.
“Aiico Pension, we have thought long and hard about what truly makes for a desirable future and comfortable retirement. Taking on this responsibility, we have developed several platforms to enable us achieve this objective.
“Along with communicating our message to our customers, we are also currently running several radio programmes that provide audiences with information and useful tips with the aim of subtly getting the audience to reflect on those simple acts that can help them live life better,” he also explained.
He listed some of the initiatives in this direction to including a radio programme and the publication of a biennial ‘Live Smart’ pocket magazine, which is being distributed to the public free of charge.
“Many other initiatives that would help us promote this message even further are also in the works”, he added.
Speaking on the operations of his firm, Ottun said in order for the PFA to sustain this new ideology, it has upgraded its service delivery system and redefined it processes making them more efficient.
“We have also invested a great deal in our people, inducting them in the true spirit of our brand. This way, we can successfully achieve both our objectives as a business and our customers’ retirement goals.
“We believe that by inspiring and enabling people to live smartly, we are helping them store up value in all areas of their lives; value which they can access in future. When this happens, we have successfully done good business,” he said.